توضیحات
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
جزئیات کتاب
فرمت
جلد نرم
صفحات
614 صفحه
زبان
انگلیسی
منتشر شده
ژانویه 1, 2013
ناشر
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987