설명
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
책 세부 정보
형식
페이퍼백
페이지
614 페이지
언어
영어
출판됨
1월 1, 2013
출판사
PRENTICE HALL
ISBN-10
812034698X
ISBN-13
9788120346987