책 세부 정보
형식
페이퍼백
페이지
614
언어
영어
출판됨
Jan 1, 2013
출판사
Prentice Hall
ISBN-10
812034698X
ISBN-13
9788120346987
설명
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.