Détails du livre
Format
Broché
Pages
614
Langue
Anglais
Publié
Jan 1, 2013
Éditeur
Prentice Hall
ISBN-10
812034698X
ISBN-13
9788120346987
Description
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.