Descripción
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
Detalles del libro
Formato
Tapa dura
Páginas
208 páginas
Idioma
Inglés
Publicado
Jun 22, 2007
Editorial
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858