描述
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
书籍详情
格式
精装书
页数
208 页
语言
英语
已发布
Jun 22, 2007
出版商
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858