Description
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
Détails du livre
Format
Relié
Pages
208 pages
Langue
Anglais
Publié
Jun 22, 2007
Éditeur
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858