Описание
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
Детали книги
Формат
Твердый переплет
Страницы
208 страниц
Язык
Английский
Опубликовано
Jun 22, 2007
Издатель
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858