Beschrijving
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
Boekdetails
Formaat
Hardcover
Pagina's
208 pagina's
Taal
Engels
Gepubliceerd
Jun 22, 2007
Uitgever
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858