توضیحات
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
جزئیات کتاب
فرمت
جلد سخت
صفحات
208 صفحه
زبان
انگلیسی
منتشر شده
Jun 22, 2007
ناشر
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858