Opis
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
Szczegóły książki
Format
Twarda okładka
Strony
208 stron
Język
Angielski
Opublikowany
Jun 22, 2007
Wydawca
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858