Descrição
Jim Davis offers guidance to understanding customer value management and how to grow a more loyal and profitable customer base. The book includes real-world case studies, and sidebars to investigate concepts and issues.
Detalhes do Livro
Formato
Capa dura
Páginas
208 páginas
Idioma
Inglês
Publicado
Jun 22, 2007
Editora
Wiley
ISBN-10
0470073853
ISBN-13
9780470073858