الوصف
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
تفاصيل الكتاب
تنسيق
كيندل
صفحات
576 صفحات
لغة
الإنجليزية
منشور
Dec 21, 2009
الناشر
Business And Economics
الطبعات
12 editions
رقم ISBN-10
0077387678
رقم ISBN-13
9780077387679