توضیحات
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
جزئیات کتاب
فرمت
کیندل
صفحات
576 صفحه
زبان
انگلیسی
منتشر شده
Dec 21, 2009
ناشر
Business And Economics
نسخهها
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679