Описание
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Детали книги
Формат
Kindle
Страницы
576 страниц
Язык
Английский
Опубликовано
Dec 21, 2009
Издатель
Business And Economics
Издания
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679