Descrição
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Detalhes do Livro
Formato
Kindle
Páginas
576 páginas
Idioma
Inglês
Publicado
Dec 21, 2009
Editora
Business And Economics
Edições
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679