Descrizione
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Dettagli del libro
Formato
Kindle
Pagine
576 pagine
Lingua
Inglese
Pubblicato
Dec 21, 2009
Editore
Business And Economics
Edizioni
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679