Beskrivning
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Bokdetaljer
Format
Kindle
Sidor
576 sidor
Språk
Engelska
Publicerad
Dec 21, 2009
Förlag
Business And Economics
Upplagor
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679