Description
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Détails du livre
Format
Kindle
Pages
576 pages
Langue
Anglais
Publié
Dec 21, 2009
Éditeur
Business And Economics
Éditions
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679