描述
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
书籍详情
格式
Kindle
页数
576 页
语言
英语
已发布
Dec 21, 2009
出版商
Business And Economics
版本
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679