Description
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Book Details
Format
Kindle
Pages
576 pages
Language
English
Published
Dec 21, 2009
Publisher
Business And Economics
Editions
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679