책 세부 정보
형식
킨들
페이지
576
언어
영어
출판됨
Dec 21, 2009
출판사
Business And Economics
ISBN-10
0077387678
ISBN-13
9780077387679
설명
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
장르들
비즈니스 & 경제