설명
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
책 세부 정보
형식
킨들
페이지
576 페이지
언어
영어
출판됨
Dec 21, 2009
출판사
Business And Economics
판본
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679