説明
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
本の詳細
形式
キンドル
ページ数
576ページ
言語
英語
公開されました
Dec 21, 2009
出版社
Business And Economics
ISBN-10
0077387678
ISBN-13
9780077387679