Opis
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Szczegóły książki
Format
Kindle
Strony
576 stron
Język
Angielski
Opublikowany
Dec 21, 2009
Wydawca
Business And Economics
Wydania
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679