書籍詳情
格式
Kindle
頁數
576
語言
英語
已出版
Dec 21, 2009
出版商
Business And Economics
ISBN-10
0077387678
ISBN-13
9780077387679
描述
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
類型
商業與經濟