Beschreibung
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Buchdetails
Format
Kindle
Seiten
576 Seiten
Sprache
Englisch
Veröffentlicht
Dec 21, 2009
Verlag
Business And Economics
Ausgaben
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679