Boekdetails
Formaat
Kindle
Pagina's
576
Taal
Engels
Gepubliceerd
Dec 21, 2009
Uitgever
Business And Economics
ISBN-10
0077387678
ISBN-13
9780077387679
Beschrijving
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Genres
Business & Economie