Beschrijving
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b
Boekdetails
Formaat
Kindle
Pagina's
576 pagina's
Taal
Engels
Gepubliceerd
Dec 21, 2009
Uitgever
Business And Economics
Edities
12 editions
ISBN-10
0077387678
ISBN-13
9780077387679